Jaffa's reign in Finland

It never occurred to me before my Israeli acquitance what is behind the Finnish Fanta: Jaffa. The frizzy orange-flavored drink simply must be named after the oranges coming from Yafo, Israel, right?

Jaffa in Finland has been around for ages – or at least as long as I remember (since 1949, actually). As a kid, my parents used to give me Jaffa to drink whenever I was stuck in bed with a stomach flu. Later on, it became a nostalgic item at grandma's place. She hadn't heard of Mountain Dew or Dr. Pepper – Jaffa's the good old stuff!

Even recently, Erik Bruun has revived the retro vibe of Jaffa drink and the name & logo is now featured in everything from shower curtains to carpets of Vallila Interiors. Progression does not stop there - the classic drink has evolved in Finland as Hartwall has introduced various different flavors under the same brand, some sweetened with Stevia.

So, take a gulp down the memory lane and forget Triple X and all the newbies for a moment and zap open a bottle of Jaffa instead...

(kodin1.com)

Jaffa in Finland....

 Jaffa in Israel.