Driving them angry

I don't know if it's the (low) quality of Finnish media or the Finns who have nothing else to talk about, but a recent article on a certain Chevrolet model called SS keeps attracting comments and discussion online. People think Jews pull out the Holocaust-card way too much, and it's getting tiring.

This is what we say, in the country where you can go do your groceries in a KKK-market. No joke here. First world problems?

I tried to screen some Israeli newspaper sources in English for reactions in Israel for this car, without finding much, so how much big of a deal is it there? Is it the official statement of the Government, or an opinion of some individuals? And why do Finns care about this so much? It is not like the car is going to be banned in Finland. What difference does it make here what Israel (or the sources of Yedioth Ahronoth) think of Chevrolet's car naming policy?

Personally, I do find the abbreviation SS very easily to be connected to Nazi-Germany. There is a Finnish newspaper called Savon Sanomat, and their name is also abbreviated to SS. Sometimes when another paper is quoting Savon Sanomat, I had to read it twice since it felt a bit strange to read an article in the 2010s where it's states "according to the SS sources". A bit confusing.

What's puzzling more is that why don't these same people who create a fuss about Israel on this name case comment on other cases where an international company lost it's "battle", e.g. Starbucks changing their logo for the Muslim countries (removing the female figure - because that's offensive) or Ikea photoshopping their catalogue front page and removing the mother from the seemingly nice family picture (because showing a female in long pyjamas with sleeves and pants is offensive, too).

Crazy, crazy world...